Law For Food: The law affects what you eat. What you buy to eat affects the law.

Forgetting, and French Bread
11 June 2007, 9:09 am
Filed under: Economics of Eating, local v. industrial

This Times article about the baguette talks about the change in French consumer’s attitudes after the bread they had to eat during the war.

This new whiter-than-white baguette was a grotesque simulacrum of the old pre-war white bread, but this didn’t stop consumers from buying it; they had forgotten what good bread tasted like. So grateful were they not to be eating the “bread of deprivation” of wartime, that they did not care at first how over-puffy the crumb was on these new loaves, how the crust had no heft, and how it staled after less than a day.

Interesting to me because memory is such an important part of food, and the baguette is so culturally significant to the French.

Oh, also, I’m back. I’ll be around all summer.


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